Flip (formerly Flipgrid)
Microsoft
With a brand built around its community, the challenge wasn’t just constantly making the experience better, but also making sure big changes didn’t lose its magic. In Flip’s rebrand, we evolved the name, logo, and product itself from a beloved EdTech app into a bigger purpose: helping people connect inside and beyond the classroom.
We tapped into human truths to give teachers and students more ideas on ways to use Flip.
We even made members of our community part of our content.
And highlighted how teachers used Flip for their classrooms.
Through storytelling, we showed how Flip could bring communities together beyond the classroom, too.